Malcolm Gladwell titled in his book Blink, describes a successful car salesman. The person named Bob Golomb. The Director of Flemington Nissan dealership selling the usual black suit with a conservative model so cursory as a bank manager or stockbroker. Since jump into the car business for more than a decade, Golomb has sold an average car about twenty cars per month, which is more than twice the average sales of other car sellers. On his desk, Golomb displaying five gold stars given by the company as a reward for performance.
Golomb secrets of success are three: first, give attention to the customer. Second, pay attention to the customer. Third, pay attention to the customer. If you buy a car to Bob Golomb, he will call you the next day, make sure that everything was fine.
If you come to the shop but have not bought anything, he will call the next day, just to say thank you for visiting. "You should always show the best facial expressions, even when your own bad experiences. You forget the past your problems. Even if the situation at home was not fun, you should still give the best to your customers "said Bob Golomb.
Last secret of Golomb is he does not judge people by appearances. He assumes that anyone who came into the room pamernya have exactly the same opportunity to buy a car. "You should not misjudge the business people" he said over and over again. "Bad thought tantamount to suicide. You should seek the best for each person. A seller who is still green when I see a prospective buyer might say: This guy is impossible to be able to buy a car. In this case the worst mistake a seller, because sometimes just the opposite. I have a farmer customers, who over the years has purchased a variety of cars from me.
We just made a deal with a handshake, then give me a hundred-dollar bills, saying: Take me to the village. We do not even have to write a letter ordering. Now, if you see this person, with a stained dress farmers cow dung, you might think he could not afford a car. And in fact he was actually able to pay with cash. Or sometimes when that comes into the showroom a teenager, you may not take it seriously. In fact, the teens at night may be returned with his mother and father, to decide on the purchase of a car "said Bob Golomb.
Golomb secrets of success are three: first, give attention to the customer. Second, pay attention to the customer. Third, pay attention to the customer. If you buy a car to Bob Golomb, he will call you the next day, make sure that everything was fine.
If you come to the shop but have not bought anything, he will call the next day, just to say thank you for visiting. "You should always show the best facial expressions, even when your own bad experiences. You forget the past your problems. Even if the situation at home was not fun, you should still give the best to your customers "said Bob Golomb.
Last secret of Golomb is he does not judge people by appearances. He assumes that anyone who came into the room pamernya have exactly the same opportunity to buy a car. "You should not misjudge the business people" he said over and over again. "Bad thought tantamount to suicide. You should seek the best for each person. A seller who is still green when I see a prospective buyer might say: This guy is impossible to be able to buy a car. In this case the worst mistake a seller, because sometimes just the opposite. I have a farmer customers, who over the years has purchased a variety of cars from me.
We just made a deal with a handshake, then give me a hundred-dollar bills, saying: Take me to the village. We do not even have to write a letter ordering. Now, if you see this person, with a stained dress farmers cow dung, you might think he could not afford a car. And in fact he was actually able to pay with cash. Or sometimes when that comes into the showroom a teenager, you may not take it seriously. In fact, the teens at night may be returned with his mother and father, to decide on the purchase of a car "said Bob Golomb.
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